World’s first personalised skincare system with AI-powered DNA matching to connect with people like you.
Your MIA+ Discovery Set includes an at-home DNA test, your personal Skin DNA Report and five targeted serums. Discover your skin’s genetic traits and how they guide your personalised serum drops formula. Then explore AI-powered Matching to discover shared skin characteristics and meaningful similarities with others in your network.
Your Skin DNA Report
Explore your skin-related genetic traits and discover what they mean for your skincare routine.
Your personalised Drops Code
Follow your DNA-guided formula to see how many drops of each MIA+ serum to use.
Matching in the Genefluence AI App
Compare profines Matching and explore shared skin traits with friends in your network.
Your skincare routine, personalised where it matters.
Keep the cleanser, toner, moisturiser and SPF you already love. MIA+ becomes the personalised serum step at the heart of your routine, combining all five serums in a daily dose designed around your skin DNA.
It does the heavy lifting for your skin’s individual needs, while fitting simply alongside the products that already work for you.
Reuse. Refill. Repeat.
Personalised skincare. Delivered in sync with your routine.
Your reusable MIA+ bottles and serum tray are designed to be refilled again and again. MIA+ Membership delivers personalised refill sachets directly to your door, helping you reuse your bottles and serum tray while keeping your routine perfectly in sync.
✓ Personalised refill sachets
✓ Reuse your bottles and MIA+ serum tray
✓ Less packaging waste
✓ Flexible membership
Your skin profile, brought to life.
The app uses biology and AI to connect your DNA Report, serum guidance and Matching experience in one place - turning insight into a practical, connected and personalised skincare routine.
Discover who your skin connects with.
One serum system that connects you.
Couples, families, siblings and friends can use the same five MIA+ serums, while each following their own DNA-guided Drops Code.
Same serums. Different drops.
Take the test. Find your match.
The science behind MIA+
Personalised skin intelligence.
Personalised skin intelligence combines selected skin-related DNA insights, lifestyle context and AI-powered Matching to help guide your personalised routine.
DNA INSIGHT · PERSONALISED ROUTINE · AI MATCHING
That is why we are supporting Best For You, an initiative focused on improving mental health support for young people and their families. Best For You is run by CW+, the charity of Chelsea and Westminster Hospital NHS Foundation Trust, in collaboration with three NHS Trusts and Imperial College London.
Your DNA. Your data. Your control.
DNA personalisation only works when trust comes first. We clearly explain what is collected, how your sample is used, and how your data is handled.
We use an at-home cheek swab to collect the sample required for your skincare DNA analysis.
Your sample is used to generate your skincare-related DNA insights and personalised MIA+ drops code. We never sell or share customer data.
No. MIA+ is designed as a cosmetic skincare personalisation system. It is not intended to diagnose, treat or prevent disease.
Absolutely. You can contact Genefluence any time for this via the app or our contact page.
